http://shirleyfrazier.com Professional Speaker on Small Business, Marketing, and Gift Industry Topics Mon, 15 Jun 2009 20:08:13 +0000 http://backend.userland.com/rss092 en Social media tools may terrify you for one reason: there's so much of it on the Internet that it's difficult to decide what's right for you and what's not beneficial for your life or business. I share the same anxieties, but rather than be completely terrified, I move forward to learn ... http://shirleyfrazier.com/2009/04/23/five-easy-tips-to-bring-social-media-tools-into-your-business-life/ Staying positive during a down economy is difficult, especially if you allow the media to convince you that your future is all gloom and doom. Entrepreneurs that I coach, operating small and large businesses, understand the circumstances, but more importantly, they see a very bright future in the short term for ... http://shirleyfrazier.com/2009/03/09/three-marketing-steps-you-can-accomplish-now/ How can you escape all of the buzz around online social media and its impact on strong business and personal relationships? It's nearly impossible, especially if the Internet is part of your success plan. On the flip side, the number of social media tools can make your head spin. Everyone's talking about ... http://shirleyfrazier.com/2009/02/20/adding-social-media-to-your-marketing-mix/ Speaking to students at high schools and colleges is one of my career's highlights. The ability to present ideas and information to young minds and the interaction with them after the event reminds me that there is still hope for the future. Each time I'm invited to speak, I ensure that my ... http://shirleyfrazier.com/2008/10/09/a-success-formula-for-returning-students/ Who has the best widget, program, or software this week? I guarantee that no matter where you're located, someone wants you to see the latest, greatest something, and if you try it once, the creator promises that it will change your life. I've heard this claim hundreds of times while in ... http://shirleyfrazier.com/2008/04/22/how-to-avoid-distractions-in-school-and-in-business/ How to Start a Home-Based Gift Basket Business, 4th edition, 281 pp. by Shirley George Frazier Copyright 2006, ISBN 978-0-7627-4177-9 Partial Excerpt Picture this: After ten years of unquestioned loyalty, you march into the boss's office to ask for a bonus. It was you who brought in those new accounts that tripled the company's ... http://shirleyfrazier.com/2008/04/08/home-based-gift-basket-book-introduction/ Marketing Strategies for the Home-Based Business: Solutions You Can Use Today by Shirley George Frazier Copyright 2008, ISBN 978-0-7627-4240-0, 174 pp. Partial Excerpt There you are, changing a baby’s diaper or completing a clinical trial on stem cell research, when suddenly a life-changing business idea jumps into your head. The concept borders on ... http://shirleyfrazier.com/2008/04/08/marketing-strategies-book-introduction/ Whenever I buy a major appliance, I receive a thank-you note and business card from the sales rep. It's a small gesture that I expect when buying a product that's worth more than a $300 investment. It's also a technique that rarely occurs when I make purchases from other stores, specialty or ... http://shirleyfrazier.com/2008/04/07/three-cards-that-guarantee-frequent-sales/ Look at children playing together in any playground or classroom setting. Some find comfort and joy on their own, and other guide their playmates in team-based activities. This innocent environment uncovers, at an early age, who will lead, who will follow, and which children will march to their own tune. But ... http://shirleyfrazier.com/2008/04/05/leadership-lessons-that-last-a-lifetime/ Attending college was one of my smartest decisions. It's not because the courses helped me to achieve success in my career, although learning paved the foundation, but because interactions with the faculty and fellow students taught me about leadership and teamwork. I achieved my 3.62 grade point average through sacrifice and lots ... http://shirleyfrazier.com/2008/04/04/quick-and-easy-tips-for-college-success/