Shirley George Frazier » Book Excerpts

How to Make Money with a Web Site

Shirley George Frazier — Fri, 05 Feb 2010 13:29:23 +0000

Web Sites: How to Create, Promote, and Profit Online

by Shirley George Frazier
80 pages
ISBN 0-9653408-9-9

Do you hear that? It’s the sound of my hands applauding you for deciding to launch and maintain a Web site.

The process seems daunting, but I assure you that it’s much easier today than it was when I developed my first site in 1997.

Back then everything was more expensive, even the cost to register a domain name. Now the process is easier even though you may need someone to help you with some of the steps.

I remember creating my Web site with Microsoft FrontPage, a software program that made my jump onto the Internet quick and easy. My five-page Web site made money the first month.

Now that I’ve experienced lots of triumphs and challenges, I’m happy to share my knowledge with you in this book.

You’re about to learn, in a simplified format, how to:

Create your site
Connect with customers
Appear high in search engine ranking
Consider online advertising
Make the most of social media
Collect payments online
Understand Internet-based words and phrases

Best of all, this book will put you at east with Web strategies, advertising, networking, and marketing.

Let’s get started. Your ability to make money on the Web starts now.

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Copies of Web Sites: How to Create, Promote, and Profit Online will be autographed for and distributed to each attendee when I speak at your event, and I’ll make sure everyone thanks you for their book.

Call (973) 279-2799 or Email my management team today.

© 2008-2009 Shirley George Frazier. All rights reserved. Shirley George Frazier is a popular professional speaker who delivers insightful information on stage to business, college, consumer, and trade show audiences. She's author of several books, including The Smart Students' Guide Series and Marketing Strategies for the Home-Based Business: Solutions You Can Use Today. Visit ShirleySpeaks.com to learn how to bring Shirley to your next event.

Home-Based Gift Basket Book Introduction

Shirley George Frazier — Tue, 08 Apr 2008 15:15:24 +0000

How to Start a Home-Based Gift Basket Business, 4th edition, 281 pp.
by Shirley George Frazier
Copyright 2006, ISBN 978-0-7627-4177-9

Partial Excerpt

Picture this: After ten years of unquestioned loyalty, you march into the boss’s office to ask for a bonus.

It was you who brought in those new accounts that tripled the company’s revenue. You make your case, and then it happens. The boss announces that not only won’t you get a bonus, but your job is being phased out, and this is your last day.

Dazed and humiliated, you take a box of empty memories out to the car and sit slumped in the driver’s seat. How will you start over?

All of a sudden, a beautifully stenciled delivery van pulls up. You gaps with excitement. “Why didn’t I think of it before” you shout out loud. “I’m creative and have lots of contacts. I’ll start a gift basket business!”

Three years later, you’re a success and up to your designer nails in deliveries. Today is your driver’s day off, and strangely enough, you have a delivery to make at your former building.

On the way in, a man exits holding the obligatory “just fired” box in his hands. Your eyes meet. It’s your former boss. life is sweet.

It’s a twisted tale that’s very close to the way I began my career in the gift basket business. The part about being a success is absolutely true and gets better every day.

The notion to enter this $4.2 billion industry doesn’t hit you like an oncoming train but rather surfaces little by little from the recesses of your mind. It seems as though it was deep within you and finally rose to the top, commanding your full attention. That’s what happened to me in December 1988.

After I had contemplated and dropped the idea of starting a word-processing service and been on the verge of opening an intimate apparel shop, the thought of gift baskets took hold of me and never let go.

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Read more about the book at How to Start a Home-Based Gift Basket Business.

Shirley George Frazier is known worldwide as “the gift basket expert” and speaks about solo (independent business), small business marketing, and gift basket business topics at meetings, events, and conferences.

Bring Shirley to your next event. Complete this contact form to reach AVG Talent Management for details.

[tags]small business marketing, solo business marketing, gift basket business, How to Start a Home-Based Gift Basket Business, Shirley George Frazier, professional speaker[/tags]

Marketing Strategies Book Introduction

Shirley George Frazier — Tue, 08 Apr 2008 14:50:07 +0000

Marketing Strategies for the Home-Based Business: Solutions You Can Use Today
by Shirley George Frazier
Copyright 2008, ISBN 978-0-7627-4240-0, 174 pp.

Partial Excerpt

There you are, changing a baby’s diaper or completing a clinical trial on stem cell research, when suddenly a life-changing business idea jumps into your head. The concept borders on brilliant, and it’s perfect to launch as a solo enterprise maintained at home.

You can see people of all ages, living in different parts of the world, buying and requesting help for extra services needed to successfully use the product. Your bank account grows – first by thousands and then hundreds of thousands – until you reach the one million dollar mark and more.

Life is poised to be a bed of roses. There’s just one thing standing between you and success. That obstacle is marketing. It’s the hurdle that wasn’t conceived in the initial idea.

Marketing, as defined by the American Marketing Association, is “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”

That’s the clinical definition. Marketing is much more to the person who invests his life savings. It’s:

The unglamorous, behind-the-scenes work performed on a daily basis to make the dream a reality.
A review of problems and pitfalls associated with why the idea may not launch according to schedule.
That question everyone asks (“How do you market?”) to learn your secret as they attempt to incorporate your genius in to their own master plan.
A time-draining activity that all aspiring business owners should perform but many negate, which is a common reason why most great ideas follow us to the grave.
The main ingredient that commits your passion to paper, ensuring long-term success throughout the business life cycle.

Marketing isn’t just for large corporations. Their inaction shows that this essential component isn’t always taken seriously. The speed at which some big firms close shop proves that their marketing failed. All the layers of management couldn’t devise one workable plan for success.

Things will be different for you. There’s just one layer in your organization. You are the person who sets the groundwork and implements the strategy that puts the product or service into the hands of individuals and/or businesses that need it most.

Your marketing campaign starts with this book. Within these covers, you will learn all of the options to successfully market in your backyard and around the world 24 hours a day, seven days a week.

This book contains many ideas that solo business owners are able to complete on their own. However, no reference source helps if you are not committed to positive action. For example, a plan to contact a television producer to book an appearance is no good without the physical action of picking up the telephone and making the call.

If you’re ready to be proactive, this is the resource that gets the ball rolling.

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Marketing Strategies for the Home-Based Business: Solutions You Can Use Today is available through Amazon.com.

Shirley George Frazier speaks about solo (independent business) and small business marketing topics at meetings, events, and conferences.

Want Shirley to speak at your next event? Complete this contact form to reach AVG Talent Management for details.

[tags]small business marketing, solo business marketing, Marketing Strategies for the Home-Based Business, Shirley George Frazier, professional speaker[/tags]