10 Ways to Boost Your Online Success
January 21, 2010
Today’s fast-moving society and the slow pace of yesterday have similar goal setting strategies.
In both cases, business owners must survey the landscape to convince prospects to become clients.
The big difference today is that the Internet acts as a powerful magnet, drawing thousands of followers to your virtual spaces through this online portal.
Here are 10 ways to organize your online success strategy and achieve your goals.
1. Register your personal name or business/brand name on social media programs. This step prepares you to announce posts, send tweets, and also keep cyber squatters or others with similar names from grabbing your identity.
2. Research popular keywords in your industry. You’ll be amazed at what search engine users type to find your products and services, and knowing these words and phrases empowers you to add them within your Web site to attract visitors and rise in search engine ranking.
3. Become familiar with analytics’ programs and the statistics you want to know most about new and returning visitors on your site and blog. These numbers uncover products and services with the best sales potential.
4. Gather testimonials to share and position as sales boosters. Prospects who are prepared to become clients will do so willingly when they read opinions from current buyers. Place the testimonials on your site’s home page and order page, and share them with social media followers.
5. Create a list of three to five-minute videos for monthly distribution. Some site visitors will absorb and appreciate written content, while others will become frequent followers by watching your informational videos. Make sure your social media registrations, mentioned above in No. 1, include enrollment on YouTube.com to host videos on their site and yours.
6. Prepare to establish your brand through a Facebook fan page. This free promotional space allows you to market while encouraging feedback from followers. The page also includes options for marketing on other online properties you own.
7. Sign up for Google Alerts and Yahoo! Alerts. Why re-invent business planning when you can learn, through alerts that arrive in your Email box, how companies in your industry get promoted and distribute their marketing messages?
8. Plan to distribute a weekly online newsletter. Subscribers aren’t willing to read about buying what you sell; they want to know how to solve problems. Such information is delivered through storytelling that pairs what you offer with achieving success in less time. Make this the center of your newsletter, and you’ll gain loyalty and rewards.
9. Check competitors’ Web sites for strengths and weaknesses. Knowing what they offer and gauging each sites’ popularity helps you to create an online presence that visitors will select more often as their industry choice.
10. Subscribe to HARO. Three times every weekday, Peter Shankman’s Help A Reporter Out puts you in touch with journalists and other broadcasters searching for newspaper quotes, radio guests, book interviews, and more, all to get your brand name the widest distribution possible in media circles.
My topic, Guerrilla Marketing to Increase Online Sales, is a popular keynote presentation requested by conference organizers, meeting planners, and business groups.
Contact my representative through this link to bring me to your next event. Attendees will thank you for my presentation.
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2 Responses to “10 Ways to Boost Your Online Success”
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Great list, Shirley. Are you hearing about folks having success with video to drive online sales? If so, Id like to hear about that. Would make an interesting article for Gourmet News. I could see videos working — with a short demo of how to do X, how to use X. If I had to rank the list above, in order of priority, — perhaps 1 8 6 10 . Thanks for sharing! aw
Hi Anna,
What I share here works well for me and clients I coach.
I’ll be in touch directly by Email regarding videos and online sales. Always glad to share this information with your readers.