Five Easy Tips to Bring Social Media Tools into Your Business Life
April 23, 2009
Social media tools may terrify you for one reason: there’s so much of it on the Internet that it’s difficult to decide what’s right for you and what’s not beneficial for your life or business.
I share the same anxieties, but rather than be completely terrified, I move forward to learn about new tools, similar to the way a baseball outfielder runs toward a ball.
There’s no getting past what’s coming at you; it’s either go after technology and familiarize yourself with it, or be left in the outfield, bewildered and out of the loop.
Here’s a quick tipsheet to consult with basic moves to make when something suddenly becomes the new IT tool.
1. Consult the program’s “What is it?” page, which may be termed with these three words or something similar to learn about the tool’s reason for creation.
2. Read trusted blogs to learn what popular bloggers are saying about it. You’ll find these individuals uncovering more about the tool than what is explained on the “What is it?” page, and visitors’ comments will also reveal ideas you may not have considered.
3. Subscribe to or register for the program if you believe it may be of benefit now or in the future. It’s smart to sign up with your name to, at a minimum, claim and protect your identity.
4. Do nothing, at least for now, if you find no reason to integrate the tool in your daily business or personal life. It’s okay to register and then wait until you are more clear about how to promote whatever you represent.
5. Monitor what the Internet and traditional media are reporting about the program. If reasons to begin including it in your everyday activities start becoming more apparent, you’ll already have an identity to sign in and join the community.
Like you, there are times when I wonder if burying my head in the sand is easier than getting on board to learn another social media tool. But consider this: making connections online is much easier and expansive than attempting to attend conventions, conferences, and meetings worldwide.
Why not include social media tools in your life and let audiences come to you?
Contact my assistant, Emma, at 973-279-2799, to bring me to your event, or Email her through the contact form. Everyone will thank you for a great presentation.
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2 Responses to “Five Easy Tips to Bring Social Media Tools into Your Business Life”
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Hi Shirley~ Great presentation today at the San Francisco Fancy Food Show. You are a guerilla marketing genius. Thanks so much for the tips and tricks. Bravo!
Hi Soreya,
It was a pleasure meeting you and delivering a message at the Fancy Food Show that inspired all attendees to move forward with an plan for online sales and marketing.
I wish you the very best.