Adding Social Media to Your Marketing Mix
February 20, 2009
How can you escape all of the buzz around online social media and its impact on strong business and personal relationships?
It’s nearly impossible, especially if the Internet is part of your success plan.
On the flip side, the number of social media tools can make your head spin. Everyone’s talking about the ones they favor, but which options will create a funnel of business rather than a torrent of wasted time?
Message boards (forums) and blogs were first on the landscape, though they appeared before the phrase “social media” was coined. Then came (in alphabetical order):
There are more, but these are most prominent. My seminar, 10 Ways to Market Your Business with Social Media, uncovers how small and solo firms turn online followers into loyal fans that buy often and refer friends. You’ll save lots of time and hair tearing once you understand how to navigate these tools for business success.
Social media programs have lots to offer, but it’s impossible to participate in all of them with the same success rate. Two or three at most will serve your needs. What’s critical is that you examine each one to decide which will be beneficial and time saving.
One task that may be wise, no matter which programs become your favorites, is to register your identity on each one. That identity will be your name or business name, whichever is most important to claim. From there, you can bookmark your page and develop it over time or simply monitor it for connection requests from other participants.
I find myself leaning more towards Facebook, LinkedIn, and Twitter. Visit my pages through the above links. If you’re not yet part of these programs, review my pages and consider them as a blueprint to create your own.
Contact my bureau today and schedule the 10 Ways to Market Your Business with Social Media seminar for your group or conference. I promise to make the ideas and information painless and profitable. You’ll laugh at the end, wondering why you hadn’t explored social media earlier.
