Marketing Strategies Book Introduction
April 8, 2008
Marketing Strategies for the Home-Based Business: Solutions You Can Use Today
by Shirley George Frazier
Copyright 2008, ISBN 978-0-7627-4240-0, 174 pp.
Partial Excerpt
There you are, changing a baby’s diaper or completing a clinical trial on stem cell research, when suddenly a life-changing business idea jumps into your head. The concept borders on brilliant, and it’s perfect to launch as a solo enterprise maintained at home.
You can see people of all ages, living in different parts of the world, buying and requesting help for extra services needed to successfully use the product. Your bank account grows – first by thousands and then hundreds of thousands – until you reach the one million dollar mark and more.
Life is poised to be a bed of roses. There’s just one thing standing between you and success. That obstacle is marketing. It’s the hurdle that wasn’t conceived in the initial idea.
Marketing, as defined by the American Marketing Association, is “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”
That’s the clinical definition. Marketing is much more to the person who invests his life savings. It’s:
- The unglamorous, behind-the-scenes work performed on a daily basis to make the dream a reality.
- A review of problems and pitfalls associated with why the idea may not launch according to schedule.
- That question everyone asks (”How do you market?”) to learn your secret as they attempt to incorporate your genius in to their own master plan.
- A time-draining activity that all aspiring business owners should perform but many negate, which is a common reason why most great ideas follow us to the grave.
- The main ingredient that commits your passion to paper, ensuring long-term success throughout the business life cycle.
Marketing isn’t just for large corporations. Their inaction shows that this essential component isn’t always taken seriously. The speed at which some big firms close shop proves that their marketing failed. All the layers of management couldn’t devise one workable plan for success.
Things will be different for you. There’s just one layer in your organization. You are the person who sets the groundwork and implements the strategy that puts the product or service into the hands of individuals and/or businesses that need it most.
Your marketing campaign starts with this book. Within these covers, you will learn all of the options to successfully market in your backyard and around the world 24 hours a day, seven days a week.
This book contains many ideas that solo business owners are able to complete on their own. However, no reference source helps if you are not committed to positive action. For example, a plan to contact a television producer to book an appearance is no good without the physical action of picking up the telephone and making the call.
If you’re ready to be proactive, this is the resource that gets the ball rolling.
=================
.Shirley George Frazier speaks about solo (independent business) and small business marketing topics at meetings, events, and conferences.
Want Shirley to speak at your next event? Complete this contact form to reach AVG Talent Management for details.
Technorati Tags: small business marketing, solo business marketing, Marketing Strategies for the Home-Based Business, Shirley George Frazier, professional speaker
Comments
2 Responses to “Marketing Strategies Book Introduction”
Got something to say?
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
Stacey Derbinshire
Hello Stacey,
So glad you stopped by.
My site and blog at http://www.SoloBusinessMarketing.com, contains more ideas and information for small and solo business owners.
Wishing you continued success,
Shirley