Three Cards That Guarantee Frequent Sales
April 7, 2008
Whenever I buy a major appliance, I receive a thank-you note and business card from the sales rep.
It’s a small gesture that I expect when buying a product that’s worth more than a $300 investment.
It’s also a technique that rarely occurs when I make purchases from other stores, specialty or otherwise.
This is the main reason why clients will return to you and refer others to your products and services more often than to competitors.
Sending a thank-you note is so easy that it’s a wonder why most companies don’t express appreciation more often. Some business owners continue taking customers for granted, or they simply never learned how to properly close the sale.
Expressing your thanks in writing is a habit to make part of your daily business life.
Here are two more ways to give thanks:
- Birthday Cards. Send one with a coupon for a dollar amount or percentage off any order during the birthday month. This is what cable shopping shows send me to acknowledge my birthday. Collect your clients’ birth months, and send cards to those proven buyers to get more sales.
- Gift Cards. These cards, available through most retailers and credit card firms, cost pennies in relation to the goodwill that positive affects business. Clients who purchase a specific dollar amount in sales, such as $75 or more, could be your targets for this program. It’s a thoughtful and business-building product to consider.
Showing appreciation by saying “thanks” elevates the clients’ perception of your firm and provides incentive to continue choosing your service when their ready for help.
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2 Responses to “Three Cards That Guarantee Frequent Sales”
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Expressing thanks is definitely a habit that will improve your business. Aside from being good manners, showing appreciation is a great way to differentiate your business from everyone else in your industry because it’s so seldomly done.
Another way to give thanks is to pick any special month or day - for example April is National Care Care and National Kite Month - and send a note or postcard or gift with a tie in. Think “In honor of National Kite Month, I want to thank you for helping my business fly high…” You’ll be remembered for your expression of appreciation AND your creativity.
Lori,
I also agree with the special monthly designations as reasons for expressing appreciation.
The parallel between National Kite Month and the “flying high” message is a winner for every business.